Business Intelligence: history hidden in data
What do we expect today from the data we analyze? We want to draw from them the greatest possible number of valuable conclusions for the future. We want to be sure that the information we collect is reliable and reaches us as soon as possible. We like asking a lot of questions, but not all of them come to our minds right away.
Challenge: a combination that makes sense
Certainly you have information from many areas – business process management, production, logistics, personnel and customer relations. You collect and follow opinions about your company. You make sure that the information you collect is of high quality. However, do you use its potential? Do you analyze and process it properly? Can you turn “pure information” into competitive knowledge? And most importantly, do you know the whole story hidden in your data?
Solution: business analytics
The answer is simple, but unfortunately only seemingly – it is enough to explore data and discover information that is hidden in them. In providing them, it is extremely helpful to support the activities with visual analytics and to cooperate with other people, thus sharing the conclusions from various areas of the company’s operations. This allows you to go beyond the data themselves and find dependencies even where you did not expect them. Activities on the border of what we see and what results we notice in the functioning of the company bring the most benefits.